Expert-led AI marketing for growing small businesses.
We’ve spent 20+ years in marketing, and we use AI properly. That combination gets you work shaped around your actual business, not the generic output a chatbot hands everyone else.
Everyone has AI now. Almost no one is using it well.
Most small businesses type questions into a chatbot with zero business context. What comes back is generic, the same output everyone else is getting. We call it AI slop. It won’t make you stand out, and your competitors aren’t waiting around.
No marketing function
You’re running the business yourself, or with a tiny team. There’s no in-house marketer, and no time to become one.
Generic AI output
Free tools produce content that sounds like everyone else. It doesn’t know your brand, your voice, or your customers.
Falling behind
Competitors are getting more visible online every day. You’re not sure where your gaps are, or where to even start.
If your competitors get 10% more done every day because AI is working for them, they’ll pull in front. Simple as that.
Close the gapExpert-led AI marketing for small businesses across Australia. We tailor AI to your brand and put it to work, so you get more visibility, more leads, and hours back in your week. Built and run by Michael and Mel, with 20+ years in marketing between us.
The difference is the expertise driving the AI.
AI is the engine. It speeds things up and makes them personal, but it never does the thinking for us. A marketer with 20+ years behind them shapes everything that leaves here.
- No understanding of your brand or industry
- One-size-fits-all content that blends in
- No marketing strategy behind the output
- You still do all the prompting and editing
- “AI slop” that fails to convert
- Configured around your brand, voice & customers
- Personalised output that sets you apart
- 20+ years of marketing strategy built in
- Systems set up to run for you, not the other way around
- Real outcomes: visibility, leads, time saved
Three products. One clear journey.
Every engagement is project-based and built for your business. They also stack: start by understanding where you stand, then build from there.
Marketing Health Check
A full review of your current marketing foundations, so you know exactly where you stand and what to fix first.
- SEO & AEO (answer-engine) assessment
- Google Business Profile review
- Brand, messaging & tone of voice
- Website & conversion review
- Competitor & gap analysis
Personalised AI Setup
We tailor AI to work specifically for your business: a strategic asset that understands your brand, voice and customers.
- Custom AI system & business context
- Tone of voice & style training
- Brand-aware content workflows
- Reusable, on-brand prompt library
- Hands-on training for your team
AI Workflow Automation
Bespoke AI-powered automations that cut manual work and free up your time, tailored to how your business actually operates.
- Email triage & auto-responses
- Job dispatch & routing logic
- Photo-to-post social pipelines
- Lead qualification & spam filtering
- SMS, email & web-form integration
Built for owner-led small business.
Sole traders to teams of ten. Time-poor, budget-conscious operators who can see their competitors getting more visible online. Usually $200K–$2M turnover, across these sectors:
Professional services
Consultants, agencies, advisors
Trades
Glaziers, builders, electricians
Health & wellness
Dentists, physios, gyms
Hospitality & retail
Local shops, cafés, franchisees
eCommerce
Online & multi-channel sellers
“If you could do 10% better than today, every single day, would you say yes?
That’s what we help small businesses achieve. More clients, more time, less admin, and staying ahead of the competition. AI, done properly, makes it possible.
Start with a Health CheckTwo seasoned marketers. One AI-native agency.
Eastside Marketing is family-owned and operated by Michael and Mel, with over 20 years of combined experience across brand, SEO, advertising, AI, and B2B & B2C marketing.
Michael
Leads technical delivery, AI configuration, workflow automation and AI orchestration, turning strategy into systems that run.
Mel
Your main point of contact, owning relationships, strategy, project coordination and AI-assisted content from first call to handover.
We use AI extensively in our own business too. We eat our own cooking. 🍳 — and yes, that’s the only emoji you’ll get from us.
Let’s find your 10%.
Start with a Marketing Health Check, a low-commitment way to see exactly where you stand and what’s possible.
Book your Health Check
Tell us a little about your business and we’ll be in touch within one business day.
No obligation. No spam. Just a real conversation about your marketing.