Expert-led AI marketing for growing small businesses and startups.
We’ve spent 20+ years in marketing, and we use AI properly. That combination gets you work shaped around your actual business, not the generic output a chatbot hands everyone else.
Everyone has AI now. Almost no one is using it well.
Most small businesses type questions into a chatbot with zero business context. What comes back is generic, the same output everyone else is getting. We call it AI slop. It won’t make you stand out, and your competitors aren’t waiting around.
No marketing function
You’re running the business yourself, or with a tiny team. There’s no in-house marketer, and no time to become one.
Generic AI output
Free tools produce content that sounds like everyone else. It doesn’t know your brand, your voice, or your customers.
Falling behind
Competitors are getting more visible online every day. You’re not sure where your gaps are, or where to even start.
If your competitors get 10% more done every day because AI is working for them, they’ll pull in front. Simple as that.
Close the gapThe difference is the expertise driving the AI.
AI is the engine. It speeds things up and makes them personal, but it never does the thinking for us. A marketer with 20+ years behind them shapes everything that leaves here.
- No understanding of your brand or industry
- One-size-fits-all content that blends in
- No marketing strategy behind the output
- You still do all the prompting and editing
- “AI slop” that fails to convert
- Configured around your brand, voice & customers
- Personalised output that sets you apart
- 20+ years of marketing strategy built in
- Systems set up to run for you, not the other way around
- Real outcomes: visibility, leads, time saved
Three products. One clear journey.
Every engagement is project-based and built for your business. They also stack: start by understanding where you stand, then build from there.
Marketing Health Check
A full review of your current marketing foundations — free, with no obligation — so you know exactly where you stand and what to fix first.
- SEO & AEO (answer-engine) assessment
- Google Business Profile review
- Brand, messaging & tone of voice
- Website & conversion review
- Competitor & gap analysis
Personalised AI Setup
We tailor AI to work specifically for your business: a strategic asset that understands your brand, voice and customers.
- Custom AI system & business context
- Tone of voice & style training
- Brand-aware content workflows
- Reusable, on-brand prompt library
- Hands-on training for your team
AI Workflow Automation
Bespoke AI-powered automations that cut manual work and free up your time, tailored to how your business actually operates.
- Email triage & auto-responses
- Job dispatch & routing logic
- Photo-to-post social pipelines
- Lead qualification & spam filtering
- SMS, email & web-form integration
Full-service marketing, handled.
AI is how we work faster and smarter — but we cover the marketing essentials too. From your website to the campaigns that fill your pipeline, we handle the fundamentals for businesses across Melbourne’s eastern suburbs and Australia-wide.
Built for owner-led small business and startups.
Sole traders and startups, right up to teams of ten. Time-poor, budget-conscious operators who can see their competitors getting more visible online. Usually $200K–$2M turnover, across these sectors:
Professional services
Consultants, agencies, advisors
Trades
Glaziers, builders, electricians
Health & wellness
Dentists, physios, gyms
Hospitality & retail
Local shops, cafés, franchisees
eCommerce
Online & multi-channel sellers
Just getting started? Startups are a little different.
Early-stage and often pre-revenue, you’re building your brand and marketing foundations from scratch. We help founders put the right systems in place up front, so growth compounds on solid ground instead of being rebuilt later.
“If you could do 10% better than today, every single day, would you say yes?
That’s what we help small businesses achieve. More clients, more time, less admin, and staying ahead of the competition. AI, done properly, makes it possible.
Start with a free Health CheckCommon questions
What does Eastside Marketing do?
We’re an expert-led, AI-powered marketing agency. We pair 20+ years of marketing experience with AI configured around your business to deliver strategy, content, SEO & AEO and workflow automation — without the cost of an in-house team.
Where are you based, and do you only work with Melbourne businesses?
We’re based in Ringwood North, in Melbourne’s eastern suburbs, and we work with small businesses and startups right across Australia. Most work is delivered remotely, so location is never a barrier.
How is this different from just using ChatGPT myself?
Free AI tools have no context about your brand, voice or customers, so they produce generic “AI slop” that sounds like everyone else. We configure AI around your business and put 20+ years of marketing judgement behind everything that goes out.
What is a Marketing Health Check?
It’s our free, no-obligation starting point: a structured review of your SEO & AEO, Google Business Profile, brand, messaging and website conversion — delivered as a scored report with a prioritised roadmap and a 30-minute walkthrough of what to fix first. Learn more and book yours here.
What is AEO (Answer Engine Optimisation)?
AEO is optimising so your business is found and cited by AI answer engines like Google AI Overviews, ChatGPT and Perplexity — increasingly where customers begin their search, alongside traditional SEO.
Who do you typically work with?
Owner-led small businesses and startups — trades, professional services, health & wellness, hospitality, retail and eCommerce — usually with no in-house marketer and no time to become one.
Let’s find your 10%.
Start with a free Marketing Health Check — no cost, no obligation — and see exactly where you stand and what’s possible.
Book your free Health Check
Tell us a little about your business and we’ll be in touch within one business day.